Tone of voice
Design is done by designers but writing is done by everybody.
For many B2B companies, there simply isn’t the budget or the resource to ensure that every significant piece of outward facing written communication is professionally written to ensure that the tone of voice is ‘on brand’. There are just too many emails, letters and web pages to have everything written professionally leaving employees do a lot of it themselves.
To further complicate matters writing must also be written for the intended medium. Writing for the web, for example, requires a different approach to creating copy for a brochure. It has to make information easy to find using short, descriptive headings and short sentences that can be scan-read easily.
Brand Remedy has a team of professional writers ready to help clients express their brand personality through the written word. We develop correct tone of voice and provide writing services for website copy, literature or tone of voice and examples to sit within a brand manual.