Brand Identity
A brand is the collective experiences and associations people attach to a company or organisation. More specifically, and where Brand Remedy applies its expertise, brand often refers to the tangible symbols such as a name, logo, slogan, and design scheme.
Brand recognition and other reactions are created by the accumulation of experiences and associations with the organisation, both directly relating to its function and through the influence of design, media commentary and word of mouth. A brand in turn serves to create associations and expectations.
Ultimately, 'the brand' is any element which, in the minds of consumers or audience, differentiates an organisation from its competitors.
Remedy's proven branding process starts with a clear understanding of what differentiates an organisation from other firms, its personality, what it stands for (also known as 'vision and values') and its market position.
We then agree a creative brief taking into account any existing brand equity and any other specific requirements you may have. This helps us define the required creative parameters.
We can then begin the creative process by preparing a ‘visual language’ presentation. Remedy defines a visual language to express the values, personality and positioning of your company through logo, typography, colour and image style. We seek to develop a unique ‘brand world’ which drives the ultimate tone and sense of user experience that will be applied to all creative development. We demonstrate this across a range of marketing collateral to bring the brand identity to life.
Remedy seek long-term relationships with all our clients. Upon approval, we implement the new brand identity through external-facing marketing collateral (covering both digital and print media) and other internal communications to support engagement among employees.